The Competition Within: How Members Will Reinvent Associations - Softcover

Rolfes, Rebecca

 
9780595526956: The Competition Within: How Members Will Reinvent Associations
Softcover
ISBN 10: 0595526950 ISBN 13: 9780595526956
Verlag: iUniverse, 2009

Inhaltsangabe

How do you connect with your members? How do you ensure that your association is at the center of members' online and offline conversations? The twin forces of globalization and technology revolutionized how successful companies compete. Now they present a threat to associations, as well as an opportunity that they must embrace. But associations cannot reinvent themselves based solely on new technology that simply enhances current offerings. Only a major, top-to-bottom transformation will catapult associations into a new, uncharted competitive space. Associations will make the change or contend with irrelevance in the face of globalization, online communities, digital and social media, user-generated content and on-demand access to research and information. They must discover what members want and then deliver it however and whenever they want it. That is not too much to ask in a borderless world powered by technology. It is not only possible, but easy. The competition has figured it out. Have you?

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Verlag
iUniverse
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0595526950
ISBN 13 
9780595526956
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Deutschland

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