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Building Social Web Applications: Establishing Community at the Heart of Your Site (O'Reilly Ser.) - Softcover

Bell, Gavin

 
9780596518752: Building Social Web Applications: Establishing Community at the Heart of Your Site (O'Reilly Ser.)
Softcover
ISBN 10: 0596518757 ISBN 13: 9780596518752
Verlag: O'Reilly & Associates, 2009

Inhaltsangabe

Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web.

If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites.

  • Determine who will be drawn to your site, why they'll stay, and who they'll interact with
  • Create visual design that clearly communicates how your site works
  • Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps
  • Manage the identities of your visitors and determine how to support their interaction
  • Monitor demand from the community to guide your choice of new functions
  • Plan the launch of your site and get the message out

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Über die Autorin bzw. den Autor

Gavin Bell designs social web applications for the Nature Publishing Group. He is an interaction designer, community advocate and product manager. Since the early 90s, he has been writing and designing for the web. Large scale web applications covering identity, on-demand media, geolocation and social software have been the main focus of his work at NPG and previously at the BBC. He has worked in academia, advertising, publishing and developed multimedia software. He lives in London with his wife and two sons. Find out more on his personal site gavinbell.com and his blog take one onion.

Photo (c) James Duncan Davidson

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Verlag
O'Reilly & Associates
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0596518757
ISBN 13 
9780596518752
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
432
Kontakt zum Hersteller
O'Reilly
https://oreilly.com

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