Seriously Selling Services: How to Build a Profitable Services Business in Any Industry - Softcover

James A. Alexander

Softcover

ISBN 10: 0615323243 ISBN 13: 9780615323244

Verlag: Thomson-Shore, Inc., 2010

Inhaltsangabe

Finding new, profitable streams of revenue is one of the prime objectives of almost every executive on the planet. But the choices are few, the challenges big, and the results often mixed. Savvy business leaders in all kinds of industries are discovering that selling services cannot only deliver new, profitable growth, but can simultaneously sell more products. Is it simple? No. Is it easy? Of course not. Is it worth the effort? Absolutely! Companies that are successful at selling services receive 25% to 55% of their total revenue from services at profit margins the same or better than product profit margins. Furthermore, these organizations are able to grow their services revenue 25% faster, at margins twice as high, as their competitors. Seriously Selling Services offers research-based, field-proven core and best practices, lessons learned, and benchmarks for building a successful services business. Alexander, a world-renown researcher, speaker, consultant, and best-selling author on the subject of services, brings to light the misconceptions that can stop serious initiatives before they get started and offers fresh insights on how to succeed in this lucrative and worthwhile endeavor. Regardless of the industry you re in, it s time to seriously sell services!

Details zur Ausgabe

• Verlag: Thomson-Shore, Inc.
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0615323243
• ISBN 13: 9780615323244
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 184
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar