The Good Egg - Hardcover

David Peterson; Ann Marsh

 
9780615327921: The Good Egg
Hardcover
ISBN 10: 0615327923 ISBN 13: 9780615327921
Verlag: Peterson 6 Publishing, 2009

Inhaltsangabe

Herb Peterson, The Egg McMuffin and the Secret Ingredients of Innovation.

From the Foreword by Fred L. Turner, McDonald s Honorary Chairman:
The breakfast sandwich Herb introduced may be small enough to hold in your hand, but its impact has been significant. Before the Egg McMuffin, McDonald s was in a formative period - limited menu, primarily carryout, no drive-thrus and only a few stores with seating. Within a few years, breakfast came to account for 15 percent of McDonald s restaurant sales in the United States, and McDonald s became a significant factor in the breakfast market.

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Verlag
Peterson 6 Publishing
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0615327923
ISBN 13 
9780615327921
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
67
Kontakt zum Hersteller
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Verantwortliche Person
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