Make the Rules or Your Rivals Will - Softcover

Shell, Richard

 
9780615456539: Make the Rules or Your Rivals Will
Softcover
ISBN 10: 0615456537 ISBN 13: 9780615456539
Verlag: G RICHARD SHELL CONSULTING, 2011

Inhaltsangabe

This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as part of competitive business strategy. Every business strategist, entrepreneur, and corporate lawyer needs to understand a basic truth of the modern market -- you must make the legal rules that govern your products and services or one of your competitors will. And it is much easier to stay in business if you are the one writing the rules. Written in a lively style with a host of stories and examples drawn from business history as well as contemporary events, professor G. Richard Shell of the world-famous Wharton School of Business shows how business leaders from Henry Ford and Bill Gates and corporate rivals from Coke to Pepsi have fought and won the battle for legal supremacy.

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Verlag
G RICHARD SHELL CONSULTING
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0615456537
ISBN 13 
9780615456539
Einband
Taschenbuch
Anzahl der Seiten
338
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
49078
Deutschland

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