Most service clubs have not been effective in recruiting younger members into its fold. You visit the typical club and you see the typical mix of older members, even if they have added a mix of women and ethnic diversity to its fold. This book will explore how clubs can be successful in beginning to grow its membership diversity with younger men and women. This book will explore the issues involved in bringing young people into your service club. All generations are not the same. Younger members seem to care less for tradition, placing a higher value on individuality, personal freedom, quicker to adapt to cultural and technological changes and more possessive of their free time. The key to bridging the generation gap is learning to understand the point of view of each generation and respecting their differences.
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Dr. Bill Wittich is a speaker, consultant, and author in the field of leadership and nonprofit management. His doctorate is from the University of Southern California. He is Past President of the Rotary Club of Laguna Sunrise in Elk Grove, California and he serves as an Assistant Governor for District 5180. He is an instructor for membership at the Far West President-Elect Training Seminars (PETS). Bill and his wife Ann enjoy living in Elk Grove, where they enjoy cooking, collecting antiques, and learning about red wine.
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