Pride-Ferrell Marketing [With Web Access Passkey]

Pride, William; Ferrell, O. C.

ISBN 10: 0618641556 ISBN 13: 9780618641550

Verlag: CENGAGE LEARNING, 2005

Inhaltsangabe

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment.

Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

• Discussion of marketing on the Internet has been updated and combined with the section on customer relationship management, allowing for greater integration of technology throughout the remainder of the text.
• All-new advertisements from well-known firms are employed to illustrate chapter topics and new and expanded experiences of real-world companies are used to exemplify marketing concepts and strategies.
• All the opening vignettes are new to this edition and feature companies and products including Porsche Cayenne, McDonalds, Google, and Skechers. These mini-cases expose students to contemporary marketing realities and help prepare them to understand and apply the concepts they will explore in the text.
• Two in-depth cases at the end of each chapter help students understand the application of chapter concepts. One of the end-of-chapter cases is related to a video segment?examples of companies highlighted in the cases are BMW, Vail Resort, New Balance, and Finagle-a-Bagel.

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Reseña del editor

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment.

Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

• Discussion of marketing on the Internet has been updated and combined with the section on customer relationship management, allowing for greater integration of technology throughout the remainder of the text.
• All-new advertisements from well-known firms are employed to illustrate chapter topics and new and expanded experiences of real-world companies are used to exemplify marketing concepts and strategies.
• All the opening vignettes are new to this edition and feature companies and products including Porsche Cayenne, McDonalds, Google, and Skechers. These mini-cases expose students to contemporary marketing realities and help prepare them to understand and apply the concepts they will explore in the text.
• Two in-depth cases at the end of each chapter help students understand the application of chapter concepts. One of the end-of-chapter cases is related to a video segment—examples of companies highlighted in the cases are BMW, Vail Resort, New Balance, and Finagle-a-Bagel.

Biografía del autor

O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Dr. William Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, co-authored with John Fraedrich and Linda Ferrell, is one of today's leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.

Details zur Ausgabe

• Verlag: CENGAGE LEARNING
• Erscheinungsdatum: 2005
• ISBN 10: 0618641556
• ISBN 13: 9780618641550
• Einband: Hojas sueltas
• Sprache: Englisch
• Anzahl der Seiten: 610
• Kontakt zum Hersteller: Nicht verfügbar