Fundamentals of Contemporary Business Communication - Softcover

Ober, Scot

Softcover

ISBN 10: 0618645179 ISBN 13: 9780618645176

Verlag: South-Western College Publishing, 2006

Inhaltsangabe

Book by Ober Scot

Über diesen Titel

Críticas:

I. Foundations of Business Communication 1. Understanding Business Communication 2. Contemporary Issues in Business Communication 3. Interpersonal Communication Skills II. Developing Your Business Writing Skills 4. The Writing Process 5. Revising Your Writing III. Correspondence 6. Routine Letters, Memos, and E-Mail Messages 7. Persuasive Letters, Memos, and E-Mail Messages 8. Bad-News Letters, Memos, and E-Mail Messages IV. Written and Oral Business Reports 9. Planning the Business Report and Managing Data 10. Writing the Business Report 11. Making Oral Presentations V. Employment Communication 12. The Job Search, Resumes, and Job-Application Letters 13. Employment Interviewing and Follow-Up VI. Developing Your Business English Skills A. Business Sentence Structure B. Business-Style Punctuation C. Verbs and Subject-Verb Agreement D. Using Pronouns, Adjectives, and Adverbs E. Mechanics in Business Writing

Reseña del editor:

Fundamentals of Contemporary Business Communication distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach--including the unique 3Ps (problem, process, product) model--connects topics, examples, and exercises to the modern workplace. Fundamentals combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication. The Second Edition continues the author's integrated approach to grammar and mechanics. Language Arts topics appear in every third chapter to introduce or review the basic rules of usage. Part VI of the text includes five modules: Sentence Structure; Business-Style Punctuation; Verbs and Subject-Verb Agreement; Using Pronouns, Adjectives, and Adverbs; and Mechanics in Business Writing. These modules are close to chapter length and are more thorough than the brief reference manuals that appear in other texts.

Über diese Auflage

• Verlag: South-Western College Publishing
• Erscheinungsdatum: 2006
• ISBN 10: 0618645179
• ISBN 13: 9780618645176
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 464