Student Text (Foundations of Marketing) - Softcover

Pride, William M.; Ferrell, O. C.

 
9780618705009: Student Text (Foundations of Marketing)

Inhaltsangabe

"Foundations of Marketing" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing and customer relationship management, while incorporating up-to-date research and examples throughout.

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Reseña del editor

"Foundations of Marketing" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing and customer relationship management, while incorporating up-to-date research and examples throughout.

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