Sales Management: A Customer Relationship Approach - Hardcover

Hair, Joe; Anderson, Rolph; Babin, Barry J.; Mehta, Rajiv

Hardcover

ISBN 10: 0618721010 ISBN 13: 9780618721016

Verlag: Houghton Mifflin (Academic), 2008

Inhaltsangabe

Book by Hair Joe F Anderson Rolph E Mehta Rajiv Babin Barr

Über diesen Titel

Reseña del editor:

Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

Reseña del editor:

This text is designed to cover all the basic topics in sales management while emphasising customer loyalty, customer relationship management and the effects of technology on the sales function. It aims to keep pace with the evolving role of sales managers in the telecommunications age.

Über diese Auflage

• Verlag: Houghton Mifflin (Academic)
• Erscheinungsdatum: 2008
• ISBN 10: 0618721010
• ISBN 13: 9780618721016
• Einband: Tapa dura
• Anzahl der Seiten: 576