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Sales Management: Building Customer Relationships and Partnerships: A Customer Relationship Approach - Hardcover

Hair, Joseph F.; Anderson, Rolph E.; Mehta, Rajiv, M.D.; Babin, Barry J.

 
9780618721016: Sales Management: Building Customer Relationships and Partnerships: A Customer Relationship Approach
Hardcover
ISBN 10: 0618721010 ISBN 13: 9780618721016
Verlag: Houghton Mifflin (Academic), 2008

Inhaltsangabe

Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

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Verlag
Houghton Mifflin (Academic)
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0618721010
ISBN 13 
9780618721016
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
462
Kontakt zum Hersteller
Cengage Learning
https://www.cengageasia.com/

5191 Natorp Blvd
Mason
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USA
Verantwortliche Person
Nicht verfügbar