Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business - Softcover

Levinson, Jay Conrad

Softcover

ISBN 10: 0618785914 ISBN 13: 9780618785919

Verlag: Houghton Mifflin, 2007

Inhaltsangabe

Book by Levinson Jay Conrad

Über diesen Titel

Reseña del editor:

An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses recession strategies, modern consumers, targeted prospects, technology, and management; and furnishes new sections on Internet marketing, the use of new technologies, and cultivating repeat and referral business. Original.

Biografía del autor:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Über diese Auflage

• Verlag: Houghton Mifflin
• Erscheinungsdatum: 2007
• ISBN 10: 0618785914
• ISBN 13: 9780618785919
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 384