Student Achievement Series: Fundamentals of Contemporary Business Communication - Softcover

Ober Ph.D., Scot

Softcover

ISBN 10: 0618900934 ISBN 13: 9780618900930

Verlag: Houghton Mifflin (Trade), 2007

Inhaltsangabe

Book by Ober Scot

Über diesen Titel

Reseña del editor:

Student Achievement Series: Fundamentals of Contemporary Business Communication is an innovative textbook program developed in partnership with professors and students to meet the learning, study, and assessment goals necessary for student success. Student Achievement Series: Fundamentals of Contemporary Business Communication is a streamlined, practical foundations text with an emphasis on how-to and practical applications. The user-friendly approach focuses on current developments in business communication (with up-to-date examples), coverage of timely and relevant issues, best practices, and skills development. The text program is supplemented with extensive online resources--including Your Guide to An "A" premium study content--available at the text's Online Study Center.Each text in the Student Achievement Series incorporates concise, to-the-point coverage; eliminates extraneous material; integrates pedagogy that reinforces key concepts; features a strong, supporting web component for review, testing, and assessment purposes; and provides students with real value for their educational dollar. Through extensive research and focus groups conducted with a diverse cross-section of participants, Houghton Mifflin presents a groundbreaking solution for skills mastery and retention. Feedback from instructors, and students in particular, has been instrumental in all key aspects of development--from design and layout to testing and assessment to title and packaging. These ideas culminate in a final product that students prefer, because it accurately reflects the way they learn and study best.

Biografía del autor:

Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.

Über diese Auflage

• Verlag: Houghton Mifflin (Trade)
• Erscheinungsdatum: 2007
• ISBN 10: 0618900934
• ISBN 13: 9780618900930
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 448