Understanding Company Strategy: An Introduction to Thinking and Acting Strategically - Hardcover

Houlden, Brian

 
9780631170334: Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
Hardcover
ISBN 10: 0631170332 ISBN 13: 9780631170334
Verlag: Blackwell Publishers, 1990

Inhaltsangabe

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

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Reseña del editor

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Blackwell Publishers
Erscheinungsdatum
1990
Sprache
Englisch
ISBN 10 
0631170332
ISBN 13 
9780631170334
Einband
Tapa dura
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780631200901: Understanding Company Strategy: An Introduction to Thinking and Acting Strategically

Vorgestellte Ausgabe

ISBN 10:  0631200908 ISBN 13:  9780631200901
Verlag: Blackwell Publishers, 1996
Softcover