Business Policy: An Analytical Introduction - Softcover

Luffman, George A.; Etc.; Sanderson, Stuart; Lea, Edward; Kenny, Brian

 
9780631181958: Business Policy: An Analytical Introduction
Softcover
ISBN 10: 0631181954 ISBN 13: 9780631181958
Verlag: Blackwell Publishers, 1991

Inhaltsangabe

Business policy is to business what strategy is to the military. If the wrong strategy is chosen in warfare the battle, and ultimately the war, may be lost. The history of the last two decades indicates that business is no different. The period is littered with the remains of once great companies: in all cases they failed in one way or another to adopt an appropriate strategy or to meet the needs of the ever-changing environments in which they operated. This fully revised and updated second edition of "Business Policy" provides an introduction for both undergraduate and postgraduate courses in business policy and coporate strategy. Its practical approach makes it also useful for executive and post experience courses in business schools and companies. Key concepts in strategic objectives, processes, analysis and implementation are covered with major sections examining: values and culture; missions and objectives; financial appraisal; strategies for multinationals; entry and exit, strategies; collapse and turnaround; and designing strategies for the future. The book is accompanied by a second edition of "Cases in Business Policy".

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

Business policy is to business what strategy is to the military. If the wrong strategy is chosen in warfare the battle, and ultimately the war, may be lost. The history of the last two decades indicates that business is no different. The period is littered with the remains of once great companies: in all cases they failed in one way or another to adopt an appropriate strategy or to meet the needs of the ever-changing environments in which they operated. This fully revised and updated second edition of "Business Policy" provides an introduction for both undergraduate and postgraduate courses in business policy and coporate strategy. Its practical approach makes it also useful for executive and post experience courses in business schools and companies. Key concepts in strategic objectives, processes, analysis and implementation are covered with major sections examining: values and culture; missions and objectives; financial appraisal; strategies for multinationals; entry and exit, strategies; collapse and turnaround; and designing strategies for the future. The book is accompanied by a second edition of "Cases in Business Policy".

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Blackwell Publishers
Erscheinungsdatum
1991
Sprache
Englisch
ISBN 10 
0631181954
ISBN 13 
9780631181958
Einband
Tapa blanda
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780631155454: Business Policy: An Analytical Introduction

Vorgestellte Ausgabe

ISBN 10:  0631155457 ISBN 13:  9780631155454
Verlag: Blackwell Publishers, 1987
Hardcover