The Marketing Blueprint: Business Blueprints - Softcover

Ennew, Christine

Softcover

ISBN 10: 0631187154 ISBN 13: 9780631187158

Verlag: Wiley-Blackwell, 1993

Inhaltsangabe

Book by Ennew Christine

Über diesen Titel

Reseña del editor:

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

Contraportada:

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

Topics covered include:

• The formulation of marketing strategies
• Market segmentation
• Targeting, positioning and buyer behavior
• The marketing mix
• Production management
• Promotion and distribution
• The implementation and control of marketing plans

Including brief case studies and examples drawn from European organizations, The Marketing Blueprint is particularly appropriate for MBA and post-experience courses on which students are not marketing specialists but need a comprehensive introduction to the subject. It is also a valuable revision aid for marketing examination students.

Über diese Auflage

• Verlag: Wiley-Blackwell
• Erscheinungsdatum: 1993
• ISBN 10: 0631187154
• ISBN 13: 9780631187158
• Einband: Tapa blanda
• Anzahl der Seiten: 264