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Companies and Markets: Understanding Business Strategy and the Market Environment: A Strategic Approach - Softcover
Inhaltsangabe
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
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Über die Autorin bzw. den Autor
Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.
Von der hinteren Coverseite
The aim of this path-breaking new text is to blend the relevant aspects of business policy and industrial economics to provide students with a powerful new framework for understanding how company strategy relates to the markets in which comanies operate. By bringing these two key areas together for the first time in a textbook, it provides a better understanding of the factors which influence a firm's choice of strategy and the market consequences of such strategic choices.
The book provides an exceptionally clear overview:.
* How companies decide on which businesses and markets to operate in, and the competitive strategies they can adopt to succeed.
* A description of the key features of markets and how they function, including supply and demand, market structure, buyer behaviour and others.
* The need to understand that business strategy is concerned with the formulation of long term plans which have economic, organisational, marketing and financial dimensions.
Carefully tested in wide course use by the authors, the approach that Companies and Markets takes will allow students of business studies and industrial economics to see the fundamental importance of markets to understanding the competitive and corporate strategies of businesses.
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Companies and Markets: Understanding Business Strategy and the Market Environment
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Companies and Markets: Understanding Business Strategy and the Market Environment This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780631190998
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Companies and Markets: Understanding Business Strategy and the Market Environment
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780631190998
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Understanding Companies and Markets : A Strategic Approach
Verlag:
Wiley & Sons, Incorporated, John, 1994
ISBN 10: 0631190996
ISBN 13: 9780631190998
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Softcover
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Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 41139271-75
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Companies and Markets: Understanding Business Strategy and the Market Environment
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book Contains Pencil Markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780631190998. Bestandsnummer des Verkäufers 9433257
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Companies and Markets: Understanding Business Strategy and the Market Environment
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780631190998. Bestandsnummer des Verkäufers 8657633
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Companies and Markets: Understanding Business Strategy and the Market Environment
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780631190998. Bestandsnummer des Verkäufers 8657632
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Companies and Markets: Understanding Business Strategy and the Market Environment
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780631190998. Bestandsnummer des Verkäufers 8657636
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Understanding Companies and Markets A Strategic Approach (Understanding Business Strategy and the Market Environment)
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Companies and Markets : Understanding Business Strategy and the Market Environment
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Understanding Companies and Markets: A Strategic Approach (Understanding Business Strategy and the Market Environment)
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