Verwandte Artikel zu Strategic Management: An Analytical Introduction
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Inhaltsangabe
This is an up-to-date text and cases book for students of strategy, based on combined new editions of "Business Policy" and "Cases in Business Policy" titles. The original titles have been used on undergraduate, MBA and executive courses and, as part of an intensive development programme by the authors, have now been revised, updated and brought together into a new format. The aim is to create a resource for students that unites the best theory and case materials in one volume for ease of use and an integrated treatment of the key concepts in the field. This book incorporates the latest research and thinking in the field, and an extensive selection of new and updated cases. All the materials in this edition are based not only on the tried-and-tested materials from the earlier books, but also on new materials that have been intensively used and refined with full-time students and on executive courses in a number of centres. The text is designed to give the student a complete introduction to the subject and is enhanced by a student workbook which gives further guidance, support and exercises on specific policy issues. The package offers all those studying strategy at both the centre or business unit level a flexible set of materials of proven quality.
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Über die Autorin bzw. den Autor
Brian Kenny is Reader and Director of Research at the School of Business, University of Huddersfield.
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