Cases Retailing: Operational Perspectives (Arts; 73) - Softcover

Hart, Cathy

 
9780631201731: Cases Retailing: Operational Perspectives (Arts; 73)
Softcover
ISBN 10: 0631201734 ISBN 13: 9780631201731
Verlag: John Wiley & Sons, 1997

Inhaltsangabe

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Cathy Hart is Sainsbury Retail Fellow.

Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.

Diane Preston is a Lecturer in Human Resource Management.

Mohammed Rafiq, Lecturer in Retailing.

Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

Von der hinteren Coverseite

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Aus dem Klappentext

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


  • Marks and Spencer.
  • Sainsbury.
  • Post Office Counters.
  • Safeway.
  • Tesco.
  • CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley & Sons
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0631201734
ISBN 13 
9780631201731
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
264
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
69469
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780631207955: Cases in Retailing: Operational Perspectives: Instructor's Manual

Vorgestellte Ausgabe

ISBN 10:  0631207953 ISBN 13:  9780631207955
Verlag: Blackwell Publishers, 1997
Softcover