A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants (Classic Reprint) - Hardcover

Garud, Raghu

9780656708123: A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants (Classic Reprint)

Hardcover

ISBN 10: 0656708123 ISBN 13: 9780656708123

Verlag: Forgotten Books, 2018

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Excerpt from A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants

The micro and macro-level processes that shape individual and shared realities create a paradox. In order to succeed in the competitive Struggle among researchers pursuing different technological paths, individuals create their own realities which then become self-reinforcing. To the degree in which they are successful in fostering their individual reality, however, te searchers can become less adroit in their ability to embrace the emerging shared reality when it does not match their own. How well this paradox is managed can profoundly influence who emerges as the victor or the vanquished during the genesis ofa technology.
Keywords: Technology evolution; cognition; social construction; institutionalization; path creation.

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