Innovating the Corporation: Creating Value for Customers and Shareholders - Hardcover

Kuczmarski, Thomas D.; Middlebrooks, Arthur; Swaddling, Jeffrey

 
9780658003042: Innovating the Corporation: Creating Value for Customers and Shareholders
Hardcover
ISBN 10: 0658003046 ISBN 13: 9780658003042
Verlag: McGraw-Hill Inc.,US, 2000

Inhaltsangabe

Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.

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Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0658003046
ISBN 13 
9780658003042
Einband
Gebundene Ausgabe
Anzahl der Seiten
268
Kontakt zum Hersteller
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Verantwortliche Person
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