The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells (MARKETING/SALES/ADV & PROMO) - Softcover

Bly, Robert W.

Softcover

ISBN 10: 0658020994 ISBN 13: 9780658020995

Verlag: McGraw-Hill, 2003

Inhaltsangabe

Book by Bly Robert

Über diesen Titel

Reseña del editor:

Today's number 1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy. In "The Online Copywriter's Handbook", Robert Bly - one of the world's most honored copywriters and the bestselling author of "The Copywriter's Handbook" - turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different - often dramatically different! Look to "The Online Copywriter's Handbook" for inside tips on how to write brilliant copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; E-zines; Web-based documents; and more! Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!

Biografía del autor:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Über diese Auflage

• Verlag: McGraw-Hill
• Erscheinungsdatum: 2003
• ISBN 10: 0658020994
• ISBN 13: 9780658020995
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 336