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Book by Wasik Bill
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secretly entering it and creating a site that --aggregates all blog smears against the
presidential candidates - Bill Wasik ends up --conducting six experiments. He doesn't always get
the results he expected, but along the way he --meets a cast of characters who are capable of
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presidential candidates - Bill Wasik ends up --conducting six experiments. He doesn't always get
the results he expected, but along the way he --meets a cast of characters who are capable of
An exploration of the new “viral” culture of news-making that relies upon bloggers breaking and spreading stories, fresh gossip, scandals, and crises, instead of the media giants of the past.
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- VerlagViking Press Inc
- Erscheinungsdatum2009
- ISBN 10 0670020842
- ISBN 13 9780670020843
- EinbandTapa dura
- Anzahl der Seiten202
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Buchbeschreibung Hardcover. Zustand: New. Brand New has small remainder mark may have light shelf wear due to storage and handling. Bestandsnummer des Verkäufers SKU1003510
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And Then There's This: How Stories Live and Die in Viral Culture
Verlag:
Viking Adult, U.S.A.
(2009)
ISBN 10: 0670020842
ISBN 13: 9780670020843
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Buchbeschreibung Hardcover. Zustand: New. Zustand des Schutzumschlags: New. 1st Edition. Description: Clean unmarked 202 page first edition hardcover with "1" present in number line. Wasik journeys along the unexplored frontier of how stories live and die in viral culture to reveal how anyone on a computer can spread a story almost as easily as "The New York Times, CNN," or "People." Has 26 diagrams and illustrations scattered throughout. Synopsis: Breaking news, fresh gossip, tiny scandals, trumped-up crises-every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as The New York Times, CNN, or People. As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup. And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, And Then There's This captures better than any other book the way technology is changing our culture. Bestandsnummer des Verkäufers 003271
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Buchbeschreibung Zustand: New. New. In shrink wrap. Looks like an interesting title! 1.25. Bestandsnummer des Verkäufers Q-0670020842
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