A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century - Hardcover

Bedbury, Scott; Fenichell, Stephen

Hardcover

ISBN 10: 0670030767 ISBN 13: 9780670030767

Verlag: Viking Press Inc, 2002

Inhaltsangabe

Book by Bedbury Scott Fenichell Stephen

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Reseña del editor:

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.

Biografía del autor:

Scott Bedbury was Senior Vice President of Marketing at Starbucks from 1995 to 1998. Prior to that he spent seven years as head of advertising for Nike, where he launched the "Bo Knows" and "Just Do It" campaigns. He is currently an independent brand consultant and a speaker for the Leigh Bureau.

Stephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Condé-Nast Traveler, and Wired.

Über diese Auflage

• Verlag: Viking Press Inc
• Erscheinungsdatum: 2002
• ISBN 10: 0670030767
• ISBN 13: 9780670030767
• Einband: Tapa dura
• Anzahl der Seiten: 240