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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay.
What can the IMPACT EQUATION do for you?
IMPACT = C × (R+E+A+T+E)
Contrast: Does your idea stand out?
Reach: How many people do you connect to?
Exposure: How often does your audience hear from you?
Articulation: Is your idea clear enough?
Trust: Do people believe you?
Echo: Does your idea connect to your audience?
When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise.
In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more.
As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.
The Impact Equation will give you the tools to guarantee your message will be heard.
'Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that' -The Financial Times
Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
What can the IMPACT EQUATION do for you?
IMPACT = C × (R+E+A+T+E)
Contrast: Does your idea stand out?
Reach: How many people do you connect to?
Exposure: How often does your audience hear from you?
Articulation: Is your idea clear enough?
Trust: Do people believe you?
Echo: Does your idea connect to your audience?
Three years ago, when Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise.
In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more.
As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.
The Impact Equation will give you the tools to guarantee your message will be heard.
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Buchbeschreibung paperback. Zustand: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Bestandsnummer des Verkäufers mon0000769396
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Buchbeschreibung Paperback. Zustand: Very Good. The Impact Equation: Are You Making Things Happen or Just Making Noise? This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780670921942
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Buchbeschreibung Zustand: Very Good. 1622227239. 1/1/0001 12:00:00 AM. Bestandsnummer des Verkäufers U9780670921942
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Buchbeschreibung Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Bestandsnummer des Verkäufers M00670921947-G
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Buchbeschreibung Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780670921942
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780670921942. Bestandsnummer des Verkäufers 8729166
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Buchbeschreibung Zustand: Como nuevo. Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay.What can the IMPACT EQUATION do for you? IMPACT = C × (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise.In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more.As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.The Impact Equation will give you the tools to guarantee your message will be heard.'Their advice on the importance of being able to write to make a splash online is solid.when it comes to building a brand online Brogan and Smith have been there and done that' -The Financial TimesChris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller. EAN: 9780670921942Tipo: LibrosCategoría: Título: The Impact Equation: Are You Making Things Happen Or Just Making Noise?Autor: Unknown Editorial: Penguin Formato: Libro de bolsillo. Bestandsnummer des Verkäufers Happ-2024-04-05-716abcc5
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Buchbeschreibung Paperback. Zustand: Like New. Like New. book. Bestandsnummer des Verkäufers ERICA79006709219476
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