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WINNING WITH THE P&G 99: 99 PRINCIPLES AND PRACTICES OF PROCTER GAMBLES SUCCESS - Hardcover

Decker, Charlie L.

 
9780671017392: WINNING WITH THE P&G 99: 99 PRINCIPLES AND PRACTICES OF PROCTER GAMBLES SUCCESS
Hardcover
ISBN 10: 067101739X ISBN 13: 9780671017392
Verlag: Atria, 1998

Inhaltsangabe

Examines the company's corporate culture to identify the beliefs, codes of conduct, and rules of engagement responsible for success

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Über die Autorin bzw. den Autor

Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.

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Verlag
Atria
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
067101739X
ISBN 13 
9780671017392
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Kontakt zum Hersteller
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Verantwortliche Person
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