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Top Management Strategy: What It Is and How to Make It Work - Softcover

Tregoe, Benjamin B.; Zimmerman, John W.

 
9780671254025: Top Management Strategy: What It Is and How to Make It Work

Inhaltsangabe

Identifying the nine basic strategic areas that influence the goals of any organization, Tregoe argues that only one of these areas should serve as the decisive factor in making basic product and market choices

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