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Comeback: The Fall and Rise of the American Automobile Industry - Hardcover

Ingrassia, Paul; White, Joseph B.

 
9780671792145: Comeback: The Fall and Rise of the American Automobile Industry

Inhaltsangabe

Documents the collapse and comeback of America's largest industry in a saga of greed and stubbornness, spotlighting dedicated managers, engineers, and financiers who struggled to change the Big Three before it was too late. 60,000 first printing. First serial, The Wall Street Journal. Tour.

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