ThinkPad: A Different Shade of Blue: A Different Shade of Blue - How IBM Created the Most Successful Brand in Computer History

3,64 durchschnittliche Bewertung
( 14 Bewertungen bei Goodreads )
 
9780672317569: ThinkPad: A Different Shade of Blue: A Different Shade of Blue - How IBM Created the Most Successful Brand in Computer History
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 

Book by Purdy J Gerry Dell Deborah A

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor:

ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.

Biografía del autor:

J. Gerry Purdy, Ph.D is the President of Mobile Insights, Inc. , a professional services firm. Dr. Purdy has focused on mobile products and markets since 1986, and is a recognized authority in the mobile computing industry. He is often quoted in publications such as The Wall Street Journal, Business Week, PC Week, InfoWorld and the New York Times. As a mobile computing consultant, Dr. Purdy has given insight and advice to clients such as 3Com, Apple, AT&T, Compaq, Dell, Fujitsu, HP, IBM, Microsoft, NEC, Motorola, and Toshiba. Dr. Purdy is a member of the IBM Mobile Computing Industry Advisory Council, Dell Industry Advisory Council, AT&T wireless Analysts Council, and the NEC Analysis Exchange. Debi Dell has participated in many of IBM?s ventures into the personal computing market during her 18 year career, and has developed and implemented Worldwide branding programs for a variety of IBM hardware and software products. As an original member of the ThinkPad Team, Debi conducted global marketing research and focus groups, to create the ThinkPad customer experience. She is currently the IBM U.S. Nation Practice Leader developing IBM Global Services for the growing mobile and wireless market.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Beste Suchergebnisse bei AbeBooks

1.

Dell, Deborah A., Purdy, J. Gerry
Verlag: Sams (1999)
ISBN 10: 0672317567 ISBN 13: 9780672317569
Neu Hardcover Anzahl: 2
Anbieter
Save With Sam
(North Miami, FL, USA)
Bewertung
[?]

Buchbeschreibung Sams, 1999. Hardcover. Zustand: New. Brand New!. Bestandsnummer des Verkäufers VIB0672317567

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 42,46
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

2.

Dell, Deborah A.; Purdy, J. Gerry
Verlag: Sams
ISBN 10: 0672317567 ISBN 13: 9780672317569
Neu Hardcover Anzahl: 1
Anbieter
Cloud 9 Books
(Wellington, FL, USA)
Bewertung
[?]

Buchbeschreibung Sams. Hardcover. Zustand: New. 0672317567 New Condition. Bestandsnummer des Verkäufers NEW7.3113590

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 52,53
Währung umrechnen

In den Warenkorb

Versand: EUR 4,24
Innerhalb USA
Versandziele, Kosten & Dauer