Introduction to Mass Communications - Hardcover

Agee, Warren K.; Etc.; Emery, Edwin; Ault, Philip H.

Hardcover

ISBN 10: 0673468836 ISBN 13: 9780673468833

Verlag: Longman, 1994

Inhaltsangabe

This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.

Details zur Ausgabe

• Verlag: Longman
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0673468836
• ISBN 13: 9780673468833
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 512
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar