The Emperors of Chocolate: Inside the Secret World of Hershey and Mars - Hardcover

Brenner, Joel

Hardcover

ISBN 10: 0679421904 ISBN 13: 9780679421900

Verlag: Random House USA Inc, 1998

Inhaltsangabe

Book by Brenner Jol Glenn

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Reseña del editor:

Examining one of the most bitter rivalries in American business, a journalist journeys inside the secretive world of the Mars company; the life of its founder, innovative entrepreneur and autocrat Forrest Mars; and its long-time battle with Hershey. 25,000 first printing. Tour.

Nota de la solapa:

and Milton Hershey built business empires out of chocolate. In this long-awaited history of the candy business, over eight years in the making, former Washington Post reporter Joël Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients--in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth.
        
Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he

Über diese Auflage

• Verlag: Random House USA Inc
• Erscheinungsdatum: 1998
• ISBN 10: 0679421904
• ISBN 13: 9780679421900
• Einband: Tapa dura
• Anzahl der Seiten: 336