The best-selling author of Japanese Manufacturing Techniques reveals the fallacies of judging a company's worth according to sales and profits, offering sixteen customer-focused principles designed to measure a business's true worth. 40,000 first printing. Tour.
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Richard J. Schonberger, a world-renowned scholar, theoretician, and guru of production and manufacturing, is the author of the best-selling Japanese Manufacturing Techniques: Nine Hidden Lessons in Simplicity and World Class Manufacturing: The Lessons of Simplicity Applied. He is president of Schonberger & Associates, Inc. in Seattle, Washington, where he resides.
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