The Power of Product Platforms: Creating and Sustaining Robust Corporations - Hardcover

Meyer, Marc H.; Lehnerd, Alvin P.

Hardcover

ISBN 10: 0684825805 ISBN 13: 9780684825809

Verlag: Free Press, 1997

Inhaltsangabe

A guide for turning products into profits discusses how firms should focus their energies on developing families of products simultaneously that share common components and technology

Über diesen Titel

Über die Autorinnen und Autoren

Marc H. Meyer is Associate Professor of Management at Northeastern University's College of Business Administration, Research Director of the College's Center for Technology Management, and has been a Visiting Associate Professor at the MIT Sloan School of Management. Dr. Meyer is also a co-founder of three software companies and consults actively to leading manufacturers in high-tech industries.

Alvin P. Lehnerd has held executive positions at Black & Decker, Sunbeam, and Steelcase. He has led several well-known developments and innovations resulting in new product successes, including Black & Decker's Dustbuster, Sunbeam's first electronic auto-shut off and global iron product lines, and the complete redesign on Black & Decker's double insulated consumer power tools. He teaches at Northeastern University, University of Pennsylvania, and at the MIT Sloan School of Management.

Details zur Ausgabe

• Verlag: Free Press
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0684825805
• ISBN 13: 9780684825809
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar