A resource for the small-business owner which covers all aspects of the topic, from starting up, hiring and managing employees, to preparing an existing enterprise for the arrival of the next century. It contains information on financing, tax advice, and an introduction to business administration.
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In this definitive instructional handbook, Irving Burstiner offers practical advice on finding the right business for you, targeting customers, getting financing, choosing a location, hiring and managing employees, marketing your products and services, pricing for profit, distribution, managing the company's finances, planning for growth and expansion, and much more. Newly revised and updated, this edition of the bestselling classic features all the latest information on financing and production, as well as up-to-date tax advice. It also remains the most complete introduction to business administration available. Whether you're operating a manufacturing, wholesale, retail, or service business, The Small Business Handbook is the essential primer on how to avoid common start-up problems and turn your business into a lasting success.
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