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CREATING THE DIGITAL FUTURE: THE SECRETS OF CONSISTENT INNOVATION AT INTEL - Hardcover

Yu, Albert Y.c.

 
9780684839882: CREATING THE DIGITAL FUTURE: THE SECRETS OF CONSISTENT INNOVATION AT INTEL
Hardcover
ISBN 10: 0684839881 ISBN 13: 9780684839882
Verlag: Free Press, 1998

Inhaltsangabe

Nowhere are the perils of success more threatening than in the fast-paced personal computer and semiconductor markets. Here today's exciting innovation quickly becomes yesterday's news. In this unforgiving climate, Intel Corporation has established itself as the undisputed trailblazer of microprocessor and silicon technologies. What exactly are the secrets of consistent innovation at Intel? Top microprocessor expert and Intel insider Albert Yu reveals that the key lies in Intel's ability to reinvent itself. In this fascinating and instructive book, Dr. Yu shows how Intel "obsoletes" its own products and relentlessly raises the bar to the next level. He brings the reader into the results-oriented, hyper-innovative, creative Intel culture that thrives on fresh ideas, risk-taking, and learning from failure. Yu shows how volume is a key to profits and describes how interactions between customers, marketers, and engineers often generate sparks that spawn great products. Above all, Dr. Yu demonstrates that Intel has prevailed by learning lessons from its mistakes in fierce, bitter competition with Motorola and Sun's SPARC for strategic leadership of the high-technology world.

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Über die Autorin bzw. den Autor

Albert Yu is Senior Vice President and General Manager of the Microprocessor Products Group at Intel Corporation. Dr. Yu is the author of many technical and professional articles and frequently lectures throughout the world on the future of microprocessors, computing, and the management of technology. He lives in Los Altos, California.

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Verlag
Free Press
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0684839881
ISBN 13 
9780684839882
Einband
Gebundene Ausgabe
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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