Why We Buy: The Science of Shopping - Hardcover

Underhill, Paco

Hardcover

ISBN 10: 0684849135 ISBN 13: 9780684849133

Verlag: Simon & Schuster, 1999

Inhaltsangabe

Book by Underhill Paco

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Críticas:

M.G. Lord author of "Forever Barbie" In "Why We Buy," Paco Underhill, who invented the science of shopping, turns state's evidence, alerting consumers to the traps retailers set for them. The book is always eye-opening, sometimes chilling, often funny and never dull. It will change the way you experience department stores, supermarkets, even racks of men's underwear -- behind which one of Underhill's researchers may well be taking notes on "your" behavior.

Reseña del editor:

A witty and pragmatic report from the retail trenches on consumers' tastes and habits--what makes them tick, how to influence or change customers' buying habits, and how to win--and keep--customer loyalty.

Über diese Auflage

• Verlag: Simon & Schuster
• Erscheinungsdatum: 1999
• ISBN 10: 0684849135
• ISBN 13: 9780684849133
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 255