Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.
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Jonathan Rosenoer is Director, Electronic Commerce Readiness, in Arthur Andersen's computer risk management practice. He has spent the past decade developing commercial online systems and concentrating on associated business risk and process issues, and is the author of CyberLaw: The Law of the Internet.
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Hardcover. Zustand: Very Good. The Clickable Corporation: Capturing the Internet Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780684855530
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Hardcover. Zustand: Very Good. Free Press 1999-07-15 00:00:00 Binding: Hardcover Free Press, 1999. First edition. Hardcover w unclipped dj. First edition. 8vo. 172 pages. VG+VG+. Bestandsnummer des Verkäufers 43365
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Zustand: Good. : The Clickable Corporation ofrece una visión estratégica sobre cómo las empresas pueden aprovechar las oportunidades del comercio electrónico. Basado en la metodología de 'Mejores Prácticas' de Arthur Andersen, el libro presenta estudios de caso de 25 compañías reconocidas que han diseñado proyectos exitosos en Internet, analizando cómo establecer una presencia de calidad antes de que la competencia capture las necesidades del cliente.A través de un marco interactivo de ocho proposiciones de valor ?información, elección, conveniencia, personalización, ahorro, comunidad, confianza y entretenimiento?, los autores Jonathan Rosenoer, Douglas Armstrong y J. Russell Gates proporcionan consejos prácticos para que cualquier directivo pueda transformar su negocio, superar barreras y mejorar el servicio al cliente en la era digital. EAN: 9780684855530 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Clickable Corporation Autor: Jonathan Rosenoer| Douglas Armstrong| J. Russell Gates Editorial: Free Press Idioma: en Páginas: 172 Formato: tapa dura. Bestandsnummer des Verkäufers Happ-2026-05-07-8aa8d90b
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Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
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