The Art of Asking Questions: Studies in Public Opinion, 3 (Princeton Legacy Library, 451) - Softcover

Payne, Stanley Le Baron

Softcover

ISBN 10: 0691028214 ISBN 13: 9780691028217

Verlag: Princeton University Press, 1980

Inhaltsangabe

Book by Payne Stanley Le Baron

Über diesen Titel

Reseña del editor:

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1951.

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Über diese Auflage

• Verlag: Princeton University Press
• Erscheinungsdatum: 1980
• ISBN 10: 0691028214
• ISBN 13: 9780691028217
• Einband: Tapa blanda
• Anzahl der Seiten: 264