The Seven Personalization Principles: Learn the Principles to Thrive in these Disruptive Times - Hardcover

Peter Psichogios; With Jennifer Budinsky

Hardcover

ISBN 10: 0692540326 ISBN 13: 9780692540329

Verlag: CSI International Publishing, 2016

Inhaltsangabe

Let's face it -- technology cannot be stopped.

Robots, apps and kiosks have already displaced millions of jobs worldwide. The quest for productivity and efficiency will ensure that technology continues to proliferate in every facet of our professional and personal lives.

Whether you are a business leader or individual contributor, figuring out how to keep your value proposition relevant is going to be critical for your ongoing survival. Just like many other cycles in business, the integration of technology is going to require, in fact demand, contextualization from human beings.

So, how do humans add value? Humans add value by personalizing.

The 7 Personalization Principles Model (7-P) helps to illuminate how organizations and individuals who personalize win in the new economy. The personalization principles are:

1. Be Authentic
2. Be Hospitable
3. Be Empathetic
4. Be Committed
5. Be Competent
6. Be Friendly
7. Be Fun

This book uses the McKinsey 7-S and Psichogios 7-P frameworks to explore companies who have displayed personalization, specialization and strategic focus to become proven winners in their industries. These proven winners include:

Netflix
Nordstrom
Disney
Southwest Airlines
Apple
Starbucks
Timbuk2

Those who learn how to create personalized experiences will be in demand and able to charge a premium. Those that do not personalize will be commoditized, or worse yet, disrupted out of business.

This book gives you the perspective, the principles and the plan to ensure successful implementation of personalization, individually and organizationally.

Details zur Ausgabe

• Verlag: CSI International Publishing
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 0692540326
• ISBN 13: 9780692540329
• Einband: Gebundene Ausgabe
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar