18 Common Mistakes Small Business Owners Make - Softcover

Appleman-Vassil, Nanci; Parker, Karen

 
9780692756317: 18 Common Mistakes Small Business Owners Make

Inhaltsangabe

The problem with most entrepreneurs is that they think having a great idea is enough for success. It's not! Entrepreneurs envision starting a small business as an exciting experience that will bring financial rewards, but they need to be focused on all the components of starting a new business, not just their great idea. Ignoring all the considerations and necessary pieces of establishing a business can have a major impact on the company's value and longevity down the road. 18 Common Mistakes Small Business Owners Make addresses topics such as • How to avoid growing your business too fast so that it doesn’t get out from under you. • How lacking a comprehensive strategic plan can negatively impact hiring, marketing, and other key areas of your business. • Why it’s important to be honest about your own strengths and developmental areas. • How networking can help your business survive tough times. 18 Common Mistakes Small Business Owners Make shares the possible pitfalls of small business ownership as told firsthand by Nanci Appleman-Vassil, founder and CEO of APLS Group. As she established her training and consulting company in 2000, she made many of the mistakes that are common to new business owners and, over time, and she observed recurring mistakes that her consulting clients made as well. As a result, Appleman-Vassil has created a book that explains each mistake through real-life examples, and she offers tips and practical advice for anyone considering starting a business.

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Über die Autorin bzw. den Autor

Nanci Appleman-Vassil is an accomplished business owner, writer, speaker, and corporate trainer who lives in Holly Springs, NC with her husband and beloved beagle mix, Sally. She travels throughout the US and abroad each year, and her favorite place is Southern California because of the weather and she gets to see family while working. Although Nanci is settled in the South, her heart will always belong to her childhood home of New Rochelle, New York. Nanci started her corporate training and consulting company, APLS Group, in 2000 with a shoestring budget, and she was its sole employee. Over the years, she’s grown APLS Group into a successful corporation that now offers a wide variety of consultants, trainers, and talent development options. Nanci infuses her training, coaching, and consulting with an engaging and humorous style to individuals, groups, and organizations worldwide. An accomplished author, she has also written chapters in the books GPS for Success and Public Speaking Secrets. Contact Nanci at Nanci@aplsgroup.com. She’d love to hear from you!

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