Veterinary Business and Enterprise: Theoretical Foundations And Practical Cases - Softcover

Henry, Pro Colette

Softcover

ISBN 10: 0702050121 ISBN 13: 9780702050121

Verlag: Saunders Ltd., 2013

Inhaltsangabe

Contents

List of Figures

List of Tables

List of Contributors

Acknowledgements

Foreword

Chapter 1 Introduction

Colette Henry (Royal Veterinary College)

Part I: Theoretical Foundations

Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions

versus evidence

Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch

University, University of Edinburgh & University of Bristol)

Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice

Liz Mossop (University of Nottingham)

Chapter 4 Leadership and Management in Veterinary Practice

Brian Faulkner (Front Foot Veterinary Consultancy)

Chapter 5 Veterinary Business Management: An Ethical Approach to Managing

People and Practices

Lorna Treanor & Martin Whiting (University of Ulster & Royal

Veterinary College)

Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal

Veterinary Medicines in the United Kingdom and Ireland

Robert Smith & Martin Whiting (The Robert Gordon University &

Royal Veterinary College)

Chapter 7 Applying Marketing Theory to Veterinary Practice

Andrew Morton (The Marketing Institute)

Chapter 8 Brand Identity: Building a Veterinary Hospital Brand

Cathy R. Coates (University of Bristol)

Chapter 9 Veterinary Field Expertise and Knowledge Exchange

Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson

(University of Newcastle)

Part Ii: Practical Cases

Chapter 10 Ellie Prior: Starting out in practice

Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary

College, University o

Über diesen Titel

Über die Autorin bzw. den Autor

Colette Henry is an academic manager and educator, with an international research profile in entrepreneurship education and gender. She is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland; Adjunct Professor, Griffith University, Queensland, Australia, and Visiting Professor, Oxford Brookes University, UK. Her previous roles include Adjunct Professor of Entrepreneurship at UiT-The Arctic University of Norway; Norbrook Professor of Business & Enterprise (Royal Veterinary College, London) and President of the Institute for Small Business & Entrepreneurship, London. She is the 2017 Sten K Johnson European Entrepreneurship Education Laureate.

Details zur Ausgabe

• Verlag: Saunders Ltd.
• Erscheinungsdatum: 2013
• Sprache: Englisch
• ISBN 10: 0702050121
• ISBN 13: 9780702050121
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Deutschland