It is now a decade since Virgin was awarded the franchises and thus an opportune time to examine the development of the services over these years. In this book, the author, who was privy to much of the company's strategic thinking as a result of his role with the Rail Passengers Committee for the Midlands, examines the state of the businesses inherited by Virgin, how the TOC's coped with the massive investment required and overcame the problems with the new fleets of rolling stock. The book provides the first in-depth analysis of the major franchisees to have been published. Many millions of passengers across the country use these services every year which will make this book of interest to a large audience.
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