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Buchbeschreibung Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR004468937
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Buchbeschreibung Paperback. Zustand: Very Good. Advertising (M & E Handbook Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780712108386
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Buchbeschreibung Zustand: Very Good. 1714134309. 4/26/2024 12:25:09 PM. Bestandsnummer des Verkäufers U9780712108386
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Buchbeschreibung Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780712108386
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Buchbeschreibung Paperback. Zustand: Used: Acceptable. Second Edition. 0-7121-0838-6. This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. A companion volume to "Marketing" and "Public Relations", this book has been written to cover the syllabus of the advertising exam of the London Chamber of Commerce. Each chapter concludes with a progress test to encourage the reader to assess their knowledge at each stage. Paperback - 1991 - fair condition, price clipped - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, signed copies, non-fiction books delivered world wide. Isbn 0712108386. Bestandsnummer des Verkäufers 15692
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Buchbeschreibung Soft cover. Zustand: Very Good. Second Edition. Contents: Preface, Advertising and the Marketing Function, The Advertising Department, Types of Advertising, The Advertising Agency, Advertising Media: Above-the-line, Advertising Media: Below-the-Line, Sales Promotion, Sponsorship, Direct Mail and Direct. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Bestandsnummer des Verkäufers 012341
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