Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond - Hardcover

Seybold, Patricia; Marshak, Ronni T.

 
9780712680714: Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond

Inhaltsangabe

CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the way business is done. And everyone has the same fear- they will fall behind their competitors and miss the boat. CUSTOMERS. COM does not offer breathless predictions- it offers practical, easy-to-understand and easy-to-apply advice based on solid, proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.

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9780712680943: Customers.Com

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ISBN 10:  0712680942 ISBN 13:  9780712680943
Verlag: Century, 2001
Hardcover