Can I Change Your Mind?: The Craft and Art of Persuasive Writing - Softcover

Camp, Lindsay

Softcover

ISBN 10: 0713678496 ISBN 13: 9780713678499

Verlag: A & C Black Publishers Ltd, 2007

Inhaltsangabe

Book by Camp Lindsay

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Críticas:

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about - and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today, The Guardian) '...very persuasive. I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore (in Market Leader) 'Lindsay Camp is a dangerous man, and this is a dangerous book. Behind that charming exterior lies the revolutionary thought that words can change people, organisations and the world. Whatever next? I know, he persuaded me, but...' John Simmons (author, We, Me, Them & It: How to Write Powerfully for Business) 'I would have described this book as educational, entertaining, compelling and persuasive but, having read it, I'd say it will liberate and transform your communication skills.' Ben Casey (University of Central Lancashire) 'This book applies to anyone who needs to write persuasively, be it in a speculative business letter, an advert, or a CV, but wants more than a set of templates. Camp coaches entertainingly through pitfalls and tips.' Publishing News (March 2007)

Reseña del editor:

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)

Über diese Auflage

• Verlag: A & C Black Publishers Ltd
• Erscheinungsdatum: 2007
• ISBN 10: 0713678496
• ISBN 13: 9780713678499
• Einband: Tapa blanda
• Anzahl der Seiten: 256