Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.) - Softcover

Williamson, Judith

Softcover

ISBN 10: 0714526150 ISBN 13: 9780714526157

Verlag: Marion Boyars Publishers Ltd, 2010

Inhaltsangabe

Book by Williamson Judith

Über diesen Titel

Reseña del editor:

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

Biografía del autor:

Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)

Über diese Auflage

• Verlag: Marion Boyars Publishers Ltd
• Erscheinungsdatum: 2010
• ISBN 10: 0714526150
• ISBN 13: 9780714526157
• Einband: Tapa blanda
• Anzahl der Seiten: 180