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Inhaltsangabe
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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Über die Autorin bzw. den Autor
Judith Willimason is currently Visiting Professor at City University, London.
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Decoding Advertisements (Ideas in Progress)
Verlag:
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisements: Ideology and Meaning in Advertising
Verlag:
Marion Boyars Publishers Ltd, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Paperback. Zustand: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. Bestandsnummer des Verkäufers 00102010002
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Decoding Advertisements (Ideas in Progress)
Verlag:
Marion Boyars Publishers Ltd, 1994
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ISBN 13: 9780714526157
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Decoding Advertisements (Ideas in Progress)
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Marion Boyars Publishers, 1994
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ISBN 13: 9780714526157
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Decoding Advertisements: Ideology and Meaning in Advertising
Verlag:
Marion Boyars Publishers Ltd, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
Gebraucht
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Paperback. Zustand: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. Bestandsnummer des Verkäufers CIN0714526150G
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Decoding Advertisements (Ideas in Progress)
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Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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Decoding Advertisements (Ideas in Progress)
Verlag:
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
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