Retail Marketing - Hardcover

Hardcover

ISBN 10: 0714646490 ISBN 13: 9780714646497

Verlag: Routledge, 2004

Inhaltsangabe

First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.

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Über die Autorin bzw. den Autor

Gary Akehurst is Professor of Marketing at the University of Portsmouth. Previously he was Professor of Marketing Management and Head of the Business Research Centre at Southampton Business School and Senior Consultant with Touche Ross Management Consultants. He has published widely in the areas of marketing, retailing, and tourism planning and development. He is Editor of The Service Industries Journal. Nicholas Alexander is Senior Lecturer in Retailing in the School of Commerce and International Business Studies, Faculty of Business and Management, University of Ulster. He was previously Lecturer in Retail Management at the University of Surrey and Coca Cola Lecturer in Retailing at the University of Edinburgh. His primary research interest is the internationalisation of retailing. He is Associate Editor of The Service Industries Journal.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0714646490
• ISBN 13: 9780714646497
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 250
• Herausgeber: Akehurst Gary, Alexander Nicholas
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland