Advertising today. Ediz. illustrata: édition en langue anglaise - Softcover

Berger, Warren

Softcover

ISBN 10: 0714843873 ISBN 13: 9780714843872

Verlag: Phaidon, 2004

Inhaltsangabe

Advertising today. editado por Phaidon

Über diesen Titel

Críticas:

'Browsing through this facinating book will certainly evoke memories as products and their slogans are revealed.' (County Times, Welshpool) 'With more gorgeous images than you can shake a stick at, it's a great addition to that new coffee table you bought after seeing the Ikea ad on TV, and now it's out in paperback, it won't break the legs of the table either.' (Ideasfactory) 'Berger's book contains stunning full-page colour reproductions of advertisements accompanied by captions that explain each ad's impact on society...He also offers insightful interviews with a handful of the industry's major players...The result is a book that's a lot like advertising: big, bold, entertaining and full of itself.' (Azure) 'Advertising Today provides something new: a chronological survey of the industry that also charts the seismic changes in our social landscape over the past 50 years.' (Azure)

Reseña del editor:

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the 1960s to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising-including Italy's Oliviero Toscani of the controversial Benetton campaigns, the awardwinning Brazilian Nizan Guanaes, American comedian and American Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Bogle Hegarty, creator of world-famous Levi's ads. In analyzing specific advertisements and ad campaigns, the book acts simultaneously as a history of global pop culture and a record of the social, cultural, and geopolitical changes that affect the image-saturated environment around us. Included are more than 400 advertisements originally seen in a wide range of media-print, television, billboards, and the Internet-as well as the recent, so-called guerrilla advertising, in which practically anything (pieces of fruit, sand dunes on a beach, stenciled sidewalks) can act as a surface for promoting a product.

Über diese Auflage

• Verlag: Phaidon
• Erscheinungsdatum: 2004
• ISBN 10: 0714843873
• ISBN 13: 9780714843872
• Einband: Tapa blanda
• Anzahl der Seiten: 512