History of the Poster

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9780714844039: History of the Poster

Until today the poster has lost nothing either of its actuality or its effective power. This book defines the nature of the poster and indicates the laws of designing which determine form, colour and composition. The four main lines of development, the illustrative, objective-informative, constructive and experimental poster, are demonstrated by means of 300 posters. The selection concentrates on those examples which, by the conception of their design, have influenced the stylistic development of the poster.

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About the Author:

Josef Muller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989). Shizuko Muller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.

Review:

"According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does."-Francesca Gavin, Blueprint "Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression."-Stephen Bayley, Independent "A design classic."-The Times "A fascinating journey through the glory days of that most inescapable method of visual communication... There's arresting imagery on almost every page."-Independent

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Muller-Brockmann, Josef; Muller-Brockmann, Shizuko
Verlag: Phaidon Press Ltd (2004)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Buchbeschreibung Phaidon Press Ltd, 2004. Buchzustand: New. 2004. Mul. Paperback. A seminal study of the history of the modern poster. Num Pages: 244 pages. Dimension: 254 x 249 x 19. Weight in Grams: 1309. . . . . . . Buchnummer des Verkäufers V9780714844039

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Muller-Brockmann, Josef
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Buchbeschreibung 2004. PAP. Buchzustand: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Buchnummer des Verkäufers KS-9780714844039

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Muller-Brockmann, Josef; Muller-Brockmann, Shizuko
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Buchbeschreibung Phaidon Press Ltd. Buchzustand: New. 2004. Mul. Paperback. A seminal study of the history of the modern poster. Num Pages: 244 pages. Dimension: 254 x 249 x 19. Weight in Grams: 1309. . . . . . Books ship from the US and Ireland. Buchnummer des Verkäufers V9780714844039

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Josef Muller-Brockmann, Shizuko Muller-Brockmann, Shizuko Yoshikawa
Verlag: Phaidon Press Ltd
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Buchbeschreibung Phaidon Press Ltd. Paperback. Buchzustand: new. BRAND NEW, Geschichte des Plakates: Histoire de L'affiche (New edition), Josef Muller-Brockmann, Shizuko Muller-Brockmann, Shizuko Yoshikawa, History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition's design or layout - staying true to Muller-Brockmann's original and immortal concept. Buchnummer des Verkäufers B9780714844039

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Buchbeschreibung 2004. PAP. Buchzustand: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Buchnummer des Verkäufers IB-9780714844039

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Shizuko Muller-Brockmann, Josef Muller-Brockmann, Shizuko Yoshikawa
Verlag: Phaidon Press Ltd 2004-06-04, London (2004)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Buchbeschreibung Phaidon Press Ltd 2004-06-04, London, 2004. paperback. Buchzustand: New. Buchnummer des Verkäufers 9780714844039

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Shizuko Müller-Brockmann, Josef Müller-Brockmann, Shizuko Yoshikawa
Verlag: Phaidon Press Ltd, United Kingdom (2007)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Buchbeschreibung Phaidon Press Ltd, United Kingdom, 2007. Paperback. Buchzustand: New. New edition. Language: English . Brand New Book. History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition s design or layout - staying true to Muller-Brockmann s original and immortal concept. Buchnummer des Verkäufers AAZ9780714844039

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Shizuko Müller-Brockmann, Josef Müller-Brockmann, Shizuko Yoshikawa
Verlag: Phaidon Press Ltd, United Kingdom (2007)
ISBN 10: 0714844039 ISBN 13: 9780714844039
Neu Paperback Anzahl: 1
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Buchbeschreibung Phaidon Press Ltd, United Kingdom, 2007. Paperback. Buchzustand: New. New edition. Language: English . Brand New Book. History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer. The authors employ sure aesthetic judgement in their selection of images as the reader is guided through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered in the least with the original edition s design or layout - staying true to Muller-Brockmann s original and immortal concept. Buchnummer des Verkäufers AAZ9780714844039

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Josef Muller-Brockmann; Shizuko Muller-Brockmann
Verlag: Phaidon (2013)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Buchbeschreibung Phaidon, 2013. Buchzustand: New. Buchnummer des Verkäufers GH9780714844039

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Mller-Brockmann, Josef
Verlag: Phaidon Press Ltd (2004)
ISBN 10: 0714844039 ISBN 13: 9780714844039
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Buchbeschreibung Phaidon Press Ltd, 2004. PAP. Buchzustand: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Buchnummer des Verkäufers GB-9780714844039

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